Holistic SEO is and will remain important
Prioritizing your audience and their needs is and will always be key. Keeping your focus on quality content, site structure, structured data, search intent is what we call holistic SEO and is essential for a great website!
Google’s focus on AI with MUM will influence the search results
The introduction of Google MUM might simply mean better search results, but it might also mean a new type of search result, cobbled together from various sources.
Google’s use of structured data will continue to increase
Adding structured data to your site has become more and more important over the years and 2022 will be no exception.
An ongoing focus on performance
Google announced a new ranking factor some time ago: page experience, measured by the Core Web Vitals. Optimizing your performance is more than just speed, focus on the total page experience!
The importance of video will reach new heights
Video is here to stay. If you’re not playing with video, now is the time! But, getting your videos noticed in Google needs some extra work. We’re talking about video SEO.
An increased focus on automation and AI
Automation and AI will continue to introduce more tools to help you work in a smarter way.
