Lesson 1 – Welcome & Downloads
- Course Downloads
- Author Bio
Lesson 2 – Making Money With Facebook Ads Lesson 3 – Facebook Pixel Installation
- What is a Facebook Pixel
- Create a Facebook Pixel
- Add the Facebook Pixel to Your Website
- Pixel Additional Settings
- Check Facebook Pixel Installation
- Key Learnings
Lesson 4 – Custom Conversions
- What are Custom Conversions?
- How to Create Custom Conversions
- What Custom Conversions to Create?
- Key Learnings
Lesson 5 – Custom and Lookalike Audiences
- What are Custom Audiences?
- How to Create Custom Audiences
- What Custom Audiences to Create?
- What are Lookalike Audiences?
- How to Create Lookalike Audiences
- What Lookalike Audiences to Create?
- Key Learnings
Lesson 6 – Campaign Structure
- Facebook Sales Funnels
- Facebook Acquisition Campaigns
- Facebook Retargeting Campaigns
- Facebook Retention Campaigns
- Key Learnings
Lesson 7 – Campaign Setup
- How to Create a Facebook Campaign
- How to Create an Ad Set
- Key Learnings
Lesson 8 – Ad Creation NEW
- How to Create Facebook Ads
- Facebook Ads Tips
- Key Learnings
Lesson 9 – Campaign Optimization
- Facebook Campaign Monitoring
- Campaign Optimization Tips
- How to Lower Your Campaign Costs
- Key Learnings
Lesson 10 – Landing Page Optimization
- Landing Page Optimization Tips
- Key Learnings
Lesson 11- Facebook Ads Checklist
- Facebook Ads Checklist
Lesson 12 – Instagram Campaigns
- Running Campaigns on I
