Mailchimp’s strategy
Mailchimp is 46.000 visits this month for the blog. We can explain the visitor guide in this post.
Here’s a breakdown of Mailchimp’s strategy, including how you can integrate it into your own marketing.
- Find the broad topic for creating glossary pages: Make it relevant to the business offerings. For example, if you have an HR service business, the glossary page could be relevant to the HR glossary.
- Identify subtopics: Now, it’s time to find all possible subtopics relevant to your primary idea. Possible sources to get ideas from are customer interviews, Google autosuggestions, table of contents pages in your favorite books, or Quora, Reddit, and other forums.
- Refine the list of definitions: You don’t necessarily need to write thousands of definitions, even those related to the primary topic. Prioritize the keyword list by search volume, business value, and search intent. Now, you have a list of glossary terms to be considered.
- Make it short and straightforward: Make the title as simple as “[keyword] definition” or “what is [keyword].” Add the definition in one paragraph. Sometimes this helps you win featured snippets as well. Next, add relevant questions to the glossary keyword.
5. Add an FAQ schema: Adding an FAQ schema for the related questions will help you stand out on the search engine results page. Here’s how Mailchimp is doing this:
6. Categories and interlinks: Internal linking is a must to get the most out of this strategy. Add internal links to relevant blog articles, pillar pages, and service pages. Even better, run editorial link campaigns to get the initial boost to the glossary pages.
Would you adopt Mailchimp’s
